The Other McCain

"One should either write ruthlessly what one believes to be the truth, or else shut up." — Arthur Koestler

What? Those ‘Toxic Little Queens’ at MSNBC Don’t Want Alec Baldwin Back?

Posted on | November 20, 2013 | 51 Comments

Evil Blogger Lady calls attention to the shocking news — shocking! — that the network suits aren’t eager for a return to Baldwinism:

Alec Baldwin is not welcome back at MSNBC because of his infamous angry behavior, network insiders say — including complaining that “the air at 30 Rock is too dry.”
Sources exclusively tell us that MSNBC chiefs are not exactly falling over themselves to get boisterous Baldwin back in the building. One insider said, “He would only show up at work an hour a week to prep for the show, and when he did turn up, he was in an angry mood, red-faced, and shouting at all the staff. And he said the air at 30 Rock was too dry, it was bad for his voice, he needed a humidifier.” . . .
According to Deadline.com, Baldwin’s last show hit a demo low, pulling in only 101,000 viewers aged 25 to 54 against 395,000 total viewers — a 41 percent drop from the 172,000 viewers 25 to 54 who watched the Oct. 11 debut. MSNBC suspended Baldwin this month after he hurled an anti-gay slur at a paparazzo. He apologized, “I did not intend to hurt or offend anyone with my choice of words.”

Moral of the story: You can’t be an overbearing egomaniacal a–hole on TV unless you deliver good ratings.

 


Comments

51 Responses to “What? Those ‘Toxic Little Queens’ at MSNBC Don’t Want Alec Baldwin Back?”

  1. FMJRA 2.0: Cathedral Oceans : The Other McCain
    November 24th, 2013 @ 2:32 pm

    […] What? Those ‘Toxic Little Queens’ at MSNBC Don’t Want Alec Baldwin Back? […]